SHOWBLACKSS × TRUE

Atlanta's laundry switch. Black-owned. Veteran-made.

True Laundry Trio
Black-Owned · Veteran-Made · Atlanta
TRUE
True Laundry Trio
The Trio
15%SAVE
3 Products
Black-Owned · Veteran-Made · Atlanta, GA

THE /TRIO. /ONE ORDER.

$43.18 /moor $50.97 one-time · All three productsSubscribe all three = $91 back in your pocket every year
Shop The Trio Bundle →

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HEAVYDUTY
True Heavy Duty: 101 Loads
101 Loads
4×CONC.
$0.17 / Load
4× Concentrated · Made in Atlanta, Georgia

HEAVY /DUTY. /REAL CLEAN.

$14.44 /moor $16.99 one-time · $0.17 per load
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FREECLEAR
True Free & Clear: 101 Loads
Fragrance Free
0DYES
Eczema Safe
Fragrance-Free · Dye-Free · Dermatologist Rec.

FREE /& CLEAR. /FINALLY.

$14.44 /moor $16.99 one-time · 101 loads
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SOSOFT.
True Fabric Softener: 101 Loads
Biodegradable
LAVENDER
SCENT
101 Loads
Plant-Based · Cotton Seed Formula · Biodegradable

SO SOFT /SO CLEAN /SO TRUE.

$15.29 /moor $17.99 one-time · 101 loads
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ECOFRIENDLY.
True Dryer Sheets: 100 Count
100 Sheets
1=1LOAD
Zero Plastic
Lavender · Plant-Powered · Zero Plastic

SOFT. /FRESH. /STATIC FREE.

$13.59 /moor $15.99 one-time · 100 sheets
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01 / 05
39.5% of Black households prefer Tide. Here's what that's actually costing you.
True Laundry Calculator
Subscribe price · 15% off · cancel anytime
True Heavy Duty
4× Concentrated · Made in Atlanta, Georgia

Heavy Duty

Works on everything. Towels, gym gear, work clothes, kids' messes. 101 loads of real clean.

Subscribe & Save 15%
$14.44/ bottle
$0.143 / load
One-time$16.99save $2.55
Subscribe & Save 15% →

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1oz.
One ounce per full load.True is 4× concentrated. Most people overpour by 4–5× and waste money every wash.
Measuring cup included: pre-marked at 1 oz.
That's it. One ounce. Every load.
101 loads · just me → lasts 8+ months

Your household

101 loads per bottle12 used this month
🧴 Lasts 8+ months at your wash frequency
Cost/load
$0.143
Bottle lasts
8.4 mo
Monthly cost
$1.72
vs. Tide/yr
$8

Real cost per load

Verified 2026. The shelf won't show you this.

True isn't the cheapest: bulk A&H beats it on cost. But it's plant-based, 4× concentrated, Black-owned, veteran-made, and delivered.
$8/yr savedThat's 2 gallons of gas at today's Atlanta prices.
Shop True: Subscribe & Save 15% →
You'll be taken to True Laundry's official site to complete your order · Prices verified 2026
Pick your product 1 / 3
Heavy Duty
Heavy Duty
$14.44
$0.143/load
Free and Clear
Free & Clear
$15.29
$0.151/load
Fabric Softener
Fabric Softener
$16.14
$0.160/load
Your household 2 / 3

How many people in your home?

🧴 This bottle lasts you 8+ months
1 oz per load.
That's the secret.

True is 4× concentrated. Most people overpour and waste money every single wash.

What you're really paying 3 / 3
With True
$1.72
per month
$8
saved/yr
With Tide
$2.40
per month
Dollar Tree Tide
$0.25
Tide (Walmart)
$0.20
True ★ Black-Owned
$0.143
SHOP TRUE: SUBSCRIBE & SAVE →

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Atlanta, do the math.

Before You Buy Another Bottle: Wanna Know the TRUEth?

Most people grab Tide without thinking twice.

39.5% of Black households do.

But nobody does the math.

This calculator does it for you.

101-load bottlesSubscribe + save 15%Made in Atlanta, Georgia
01 / The 15-Second Switch: Wanna know the TRUEth? Watch this video. Add Trio →
02 / Girlfriends' Messy Movie Night Watch these ladies in action: real product, real mess, real results. Shop the Trio →
03 / Behind the Scenes Real people. Real rooms. What authentic looks like. Watch & Shop →
VIDEO 01 of 03
Swipe to watch all 3 videos →
Black-OwnedPut your dollars behind a household brand built by us, for the shelves we actually use.
Veteran-MadePractical, disciplined, no-fluff products made to do the job every laundry day.
101 LoadsMore loads per bottle, easy math, fewer emergency detergent runs.1 oz per load: that's it.
Ships to Your DoorOrder once, it arrives. Subscribe and save 15%: no subscription required to buy.
The full shelf · One stop

Pick your clean.

Start with the Trio for the full routine, or grab the one your laundry room needs today. No subscription required: ships straight to your door either way.

True Laundry Trio
The True Laundry Trio

The full switch in one order: Heavy Duty, Free & Clear, and Plant Based Fabric Softener. Three products, one box, delivered to your door.

One-time price: $53.97: no subscription needed
Subscribe + save 15%: ~$45.87/mo
Best value when you want all three handled.
$45.87/moor $53.97 one-timeShop Trio
True Heavy Duty Detergent
Heavy Duty

Towels, gym clothes, work fits, kids' messes: the one you reach for when it needs to come out clean.

$14.44/mo
True Free and Clear Detergent
Free & Clear

Fragrance-free, dye-free, and still built for the laundry you actually do. Gentle should not mean weak.

$15.29/mo
True Fabric Softener
Fabric Softener

Plant-based softness, clean lavender scent, a better feel after every wash.

$16.14/mo
True Dryer Sheets Lavender
Dryer Sheets

100 lavender sheets. Plant-powered, zero plastic: softer clothes and zero static every time.

$13.59/mo

Tap any product: you'll be taken to True Laundry's official site to complete your order.

Real women. Real community. Real reasons. Real True.

The proof is right here.

THIS IS TRUE IN REAL HANDS, NOT AI.These are real laundry moments. This is for US, by US!

Four women with True Laundry products
Not a trend. A household switch.

For the laundry you actually do.

You already wash clothes. True gives you a better place to put those dollars: a Black-owned, veteran-made brand built for heavy loads, sensitive skin, and the full routine.

True Free and Clear True Heavy Duty True Fabric Softener

Shop the full routine →

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From the creators to you

We're Artists. We Made This for You.

We're filmmakers, choreographers, and creatives from Atlanta. We made this commercial because we actually use True: and we know you'll feel the difference too. Meet the women behind the spot.

Danyelle
★★★★★
“

True's scent lasts through rehearsals, my kids, and real life. We made this spot because we actually use it.

DanyelleChoreographer & Mom
True Believer
Kira
★★★★★
“

My skin is my work. True is the first detergent that's gentle enough and still handles real laundry.

KiraModel & Actress
True Believer
Jayla
★★★★★
“

A Black-owned brand making something this good, right here in Atlanta. I had to be part of it.

JaylaFilmmaker & Director
True Believer
Kaylee
★★★★★
“

Paint, coffee, every mess: True gets it out first wash. We love it and know you will too.

KayleePainter & Artist
True Believer
Shop What They Use → The Trio

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Subscribe from $14.44 / bottle
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Pick your first bottle.

Start with the one
your laundry needs.

← drag to explore →

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Best value: True Trio3 products · ships to your door
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