Coca-Cola

Westside’s Finest

A family corner store becomes a meeting place for fifty years of stories. Coca-Cola’s portfolio film puts its products inside a world people can recognize.

Directed by
Kenya Barris
Storytelling · Culture · Craft

WATCH THE SPOT

Open video source ↗

The campaign is presented for independent review. Video availability is controlled by its original publisher.

CAMPAIGN AT A GLANCE

Story period
1975–2025

Portfolio
18 products featured

Recognition
Tribeca X 2025 selection

Distribution
YouTube + BET+

Verified video views
Not independently verified

Production estimate · unverified
$2M–$5M · supplied editorial scenario

Media estimate · unverified
$10M–$30M+ · supplied editorial scenario

THE SHOW & TELL REVIEW

A world, not a product lineup

The strongest choice in this film is the setting: a neighborhood store where relationships, routines, and products can coexist. Our reading is that the brand earns its place through repetition and familiarity, instead of stopping the story to explain itself.

Make the product belong

For emerging brands, the useful lesson is narrative purpose. Start with a human situation and give the product something to do inside it. A recognizable moment matters more than copying the scale of a national campaign.

Credit the entire production

The supplied review rated this campaign 8.8/10. We retain that editorial judgment, while linking a fuller published crew list rather than treating missing credits in one post as proof that no credits exist.

Overall editorial assessment
8.8 / 10

Basis
Original ShowBlackss review supplied by the studio.

Audience score
Separate, moderated submissions; no aggregate claimed.

ROI
Not verified. No financial-performance score.

THE MONEY PIPELINE

Production and media figures above are unverified editorial scenarios from the supplied review, not actual disclosed spend. Agency fees, talent, licensing, and usage can materially change costs. Request a scope-specific estimate.

THE PEOPLE BEHIND THE WORK

Add or correct a credit ↓

Credits collected from published sources. Roles and names matter; this is not a claim that every crew member has been found.

Director / writer
Kenya Barris

Agency
Majority

Cinematographer
Shawn Kim

Editors
Jessica Hernandez · Jamie Nelsen

Producer
James Graves

Cast includes
Lauren London · Lionel Boyce · Omari Hardwick

YOUR TAKE

What did you see in it?

Tap a slate to choose your score. Reviews are submitted privately for moderation, not posted live. Your rating is separate from our editorial score.

SOURCES & EDITORIAL NOTES

Coca-Cola campaign announcement: brand context and story period.

Tribeca X official selection: credits, portfolio and distribution.

Estimate disclosure
Production and media ranges are unverified working estimates from the supplied ShowBlackss review. Their methodology is not documented; they are not brand-disclosed expenditure, verified analytics, or a quote from ShowBlackss. Impressions and video views are not interchangeable. No audited view count or financial return is claimed. Checked October 8, 2026.

← Back to Show & TellIndependent campaign reviews by ShowBlackss.

A credit missing? Send it to us.

Corrections go to our editorial team. Nothing you submit changes the published credits automatically.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Thanks. Your submission has been sent to the ShowBlackss team for review.

We couldn’t send that. Please try again, or email showblackssfilms@showblackss.com.